The master contracts for Creative Services cover services related to the creation of marketing materials. The state contracts with multiple firms to provide state entities with a range of options, styles and capabilities to choose from to help find a firm with the best fit for the wide range of marketing projects undertaken by agencies and departments across the state.
The state currently holds “Marketing Master Contracts” with the following full-service marketing agencies:
CURRENT CONTRACT TERM (11/1/18 - 10/31/20)
655 Commercial Street
San Francisco, CA 94111
HMC Advertising (Contract #37261)
65 Millet Street, Suite 301
Richmond, VT 05477
Place Creative (Contract #37260)
187 South Winooski Avenue
Burlington, VT 05401
50 Franklin Street, 4th Floor
Boston, MA 02110
Spike Advertising (Contract #37262)
85 Fiske Road, PO Box 23
Alburgh, VT 05440
To use one of the master contracts for Creative Services, the Statement of Work process that must be followed includes three steps:
- Requesting proposals (using a standard Marketing Firm Work Request Form);
- Selecting a firm and determining a defined project scope; and
- Executing the Statement of Work Agreement.
A step-by-step guide to the process is included in the Guide to Using Marketing Master Contracts.
Our Marketing Master Contracts for Creative Services are all with “full-service” marketing firms, which may or may not be the best fit for your project. Full-service firms are able to handle and coordinate a wide variety of marketing activities, ranging from graphic design to message strategy to videography. So if your campaign is complex or calls for several different projects that need to be consistent, a full-service firm can be a great partner to work with.
However, these firms are able to provide an ‘A to Z’ level of service because they have a large staff, which can translate into a higher hourly rate than a smaller, single-service vendor. If you have a stand-alone project (for instance, a video), you may be better off working directly with a videographer, as opposed to a full-service firm. You’re likely to pay less for a higher level of specific area expertise.
Our Pre-Qualified Vendor Resource includes a full range of firms with various areas of expertise in providing creative services who are also approved to do work for the state. If you choose to work with a pre-qualified vendor instead of a master contractor, please remember you will need to draft and execute your own contract with the selected vendor.