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The Chief Marketing Office serves as the central authority for state marketing activity and the “steward of the Vermont brand.” We support marketing and outreach activities within individual state agencies and departments by providing strategic expertise and tactical support. If you’re a state employee new to marketing, or new to state government, and you have marketing responsibility, we can help. So let’s get started!


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State of Vermont Brand Standards and Guidelines

Presenting our materials with a common and consistent look and feel reinforces the Vermont brand and allows the public to immediately recognize State of Vermont communications. The CMO can also answer questions on how the State of Vermont brand assets can and cannot be used -- so be sure to start any marketing project with a review of our brand standards.


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Options for Contracting for Marketing Services

If you’re planning a marketing or outreach project and you need outside help, the CMO can help you decide if a Statewide Marketing Contractor or a Prequalified Marketing Vendor might be the best fit. We have Statewide Marketing Contracts in place for creative services and media buying. These contracts are available to all state entities. We are happy to provide you with guidance on how to navigate the contracting process.


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Learn How the Chief Marketing Office Can Help

The CMO supports outreach and marketing activities within individual state agencies and departments by providing strategic expertise (marketing planning) and tactical support (graphic design, copywriting, etc.). We can provide some ‘in-house’ creative services, act as a consultant on your project, or we can refer you to an outside contractor if needed.


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Shared State Marketing Resources

Look at our Marketing Resources section to find a collection of helpful guidance documents and frequently-requested contract forms, as well as access to the state's shared image library and tradeshow materials available to borrow.