The CMO’s office can provide some creative services (graphic design, copywriting, web design) internally, while for other (typically larger) projects, we refer agencies and departments to Marketing Master Contractors or Pre-qualified Marketing Vendors.
We have worked with many state entities to produce the following types of pieces:
- Brochures, rack cards and other promotional collateral
- Print and digital ads
- Signs and posters
- Direct mail
- Fact sheets and report templates
- Trade show banners and promotional items
- Website design & site-mapping within the State of Vermont web template
Deciding whether a project can be completed by the CMO ‘in-house’ or whether it should be referred to a vendor depends on the project scope, timeline and budget, the CMO’s current workload, the level of specialty required, and the agency or department’s preference.