The Chief Marketing Office is a small but mighty team of two team members.
Heather Pelham, Commissioner, Department of Tourism and Marketing
Heather Pelham was appointed to role of Commissioner of the Department of Tourism and Marketing in November of 2019, after serving as the Chief Marketing Officer for the State of Vermont since June 2015. Pelham continues to serve a leadership role with the Chief Marketing Office. Prior to joining state government, Pelham was the managing partner of a central Vermont advertising and design firm, developing brand strategies and integrated marketing campaigns for small business, nonprofit and higher education clients. Also an accomplished designer, Pelham has 20 years of experience in creative strategy, graphic design, and web development. Pelham is a graduate of Brown University and lives with her family in Randolph Center.
Erin Robinson, Marketing Strategy and Creative Services Manager
Erin has 15 years of experience and joined the Chief Marketing Office in October 2015. She has a degree in Multimedia & Graphic Design from Champlain College. She has worked for an engineering firm and the Champlain College Marketing Department. As part of her training, she completed an internship for Place Creative Company. Erin is passionate about her role in State government. She enjoys assisting State entities with their efforts to communicate with Vermonters. She is an advocate on developing communications that are accessible. Erin is a lifelong Vermonter and resides in Calais.
Erin specializes in:
- Brand Management
- Marketing Strategy
- Creative Services
- Communications Training and Coaching
- Accessible Communications
- Web Editing
- High-Level Performance Improvement
