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About the CMO

The Chief Marketing Office serves as the central resource for state marketing activity and acts as “steward of the Vermont brand.” 

We support outreach and marketing activities within individual state agencies and departments by providing strategic planning and tactical support. We can provide some ‘in-house’ graphic design services, and we can also refer agencies or departments to prequalified marketing vendors and master contractors for additional marketing and creative services.

Our centralized services enhance the efficiency and effectiveness of state marketing efforts through collaboration across state government, the use of consistent state branding, providing access to aggregated services and master contracts, and by leveraging public/private partnerships.


The role of Chief Marketing Officer for the State of Vermont was created during the 2005 legislative session based on recommendations from a study of statewide marketing activity. The enabling legislation states, in part, “… It is the responsibility of the Chief Marketing Officer (CMO) to ensure consistency and efficiency in the use of state funds for marketing and promotional activities conducted by state agencies.”

Also in statute, Bulletin 3.5 (the guiding document to state contracting policies and procedures, issued by the Agency of Administration in 2008 and revised in 2019) requires that the Chief Marketing Officer approve all contracts for marketing services over $25,000.


Heather Pelham, Commissioner, Department of Tourism and Marketing

Heather Pelham was appointed to role of Commissioner of the Department of Tourism and Marketing in November of 2019, after serving as the Chief Marketing Officer for the State of Vermont since June 2015. Pelham continues to serve a leadership role with the Chief Marketing Office. Prior to joining state government, Pelham was the managing partner of a central Vermont advertising and design firm, developing brand strategies and integrated marketing campaigns for small business, nonprofit and higher education clients. Also an accomplished designer, Pelham has 20 years of experience in creative strategy, graphic design, and web development. Pelham is a graduate of Brown University and lives with her family in Randolph Center.

Jason Pelletier, Director of Creative Services

Jason Pelletier was appointed the Director of Creative Services in October 2019 and will assume the responsibilities of the Chief Marketing Officer. Previously, Pelletier was the managing partner and creative director of a Burlington-based creative firm where he worked with mission-driven and nonprofit organizations to strategically leverage print, web, and mobile technologies. He is a seasoned creative director, technologist, UI/UX designer, and print designer. Pelletier is a recognized leader of the Burlington-area technology community, having co-founded Code for BTV, a Code for America Brigade that facilitates sustainable collaborations on civic software and open data projects between governmental organizations and volunteers. He resides in Richmond.

Erin Robinson, Marketing Manager

Erin Robinson joined the Chief Marketing Office as Marketing Manager in October 2015. Erin graduated from Champlain College in May 2008 with a Bachelor’s of Science in Multimedia & Graphic Design. Her experience includes working as a Marketing Specialist at a consulting engineering firm, and prior to that as a freelance graphic design intern for the Champlain College Marketing Department and as an intern for Place Creative Company. She is a lifelong Vermonter and resides in Barre.