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Color Palette

Branding and color are directly linked. Color should be used to establish an immediate message and cue specific responses. Well-chosen colors and combinations can act as visual triggers to help express the intention and purpose of a communication.

The State of Vermont Enterprise is comprised of a wide range of entities. The color palette below compliments the Vermont Green and establishes a visual identity that brings together the lifestyle of our residents and the trusted work of our State Government. The palette reflects the Vermont landscape with deep, trusting primary and complementary secondary colors. Most of the primary colors are also used in the State of Vermont Web Template.

The 'Vermont' Green 

In French, “green” is vert and “mountain” is montagne - hence Vermont. Known as the Green Mountain State, it comes as no surprise that the color green is integral to the State of Vermont’s visual identity.

The Moon Over Mountains logo is the primary graphic element used to identify the State of Vermont. The logo always consists of two elements, the ‘Moon Over Mountain’ symbol and the Vermont logotype. The Moon Over Mountains symbol appears in the Vermont Green (Pantone 356) and the Vermont logotype is all black. The only other acceptable color variations are all black or all white (reverse).

  • PMS 356 C (Vermont Green)
    with White Text

    PMS 356 C

    1. CMYK 96, 26, 100, 15
    2. RGB 0, 121, 53
    3. HEX #007834
    4. Overlay Text Color White
    Copy HEX Code #007834

  • Black
    with White Text

    Black 

    1. CMYK 0, 0, 0, 100
    2. RGB 0, 0, 0
    3. HEX #000000
    4. Overlay Text Color White
    Copy HEX Code #000000

Primary Palette 

These color values have been tested on WebAIM.org for readability and meet the Web Content Accessibility Guidelines (WCAG) AA standard. The overlayed text should be white when using the primary swatches as a background color to maintain the minimum AA standard. If you use a text color other than white, utilize the Contrast Checker on WebAIM.org to confirm your selected color combination meets the minimum AA standard.

  • PMS 3435 C
    with White Text

    PMS 3435 C 

    1. CMYK 87, 45, 78, 49
    2. RGB 0, 51, 0
    3. HEX #003300
    4. Overlay Text Color White
    Copy HEX Code #003300

  • PMS 541 C
    with White Text

    PMS 541 C 

    1. CMYK 100, 78, 32, 22
    2. RGB 23, 74, 124
    3. HEX #174a7c
    4. Overlay Text Color White
    Copy HEX Code #174a7c

  • PMS 1815 C
    with White Text

    PMS 1815 C 

    1. CMYK 31, 92, 81, 36
    2. RGB 139, 41, 41
    3. HEX #8b2929
    4. Overlay Text Color White
    Copy HEX Code #8b2929

  • PMS 7575 C
    with White Text

    PMS 7575 C 

    1. CMYK 38, 58, 88, 26
    2. RGB 139, 95, 58
    3. HEX #8b5f3a
    4. Overlay Text Color White
    Copy HEX Code #8b5f3a

  • PMS 167 C
    with White Text

    PMS 167 C 

    1. CMYK 18, 79, 100, 7
    2. RGB 184, 84, 35
    3. HEX #b85423
    4. Overlay Text Color White
    Copy HEX Code #b85423

  • PMS 2607 C
    with White Text

    PMS 2607 C 

    1. CMYK 82, 100, 18, 12
    2. RGB 81, 12, 118
    3. HEX #510c76
    4. Overlay Text Color White
    Copy HEX Code #510c76

  • PMS Black C
    with White Text

    PMS Black C 

    1. CMYK 67, 64, 67, 67
    2. RGB 48, 48, 48
    3. HEX #303030
    4. Overlay Text Color White
    Copy HEX Code #303030

Secondary Palette 

These color values have been tested on WebAIM.org for readability and meet the Web Content Accessibility Guidelines (WCAG) AA standard. The overlayed text should be black when using the primary swatches as a background color to maintain the minimum AA standard. If you use a text color other than black, utilize the Contrast Checker on WebAIM.org to confirm your selected color combination meets the minimum AA standard.

  • PMS 7738 C
    with Black Text

    PMS 7738 C 

    1. CMYK 74, 13, 100, 1
    2. RGB 86, 160, 84
    3. HEX #56a054
    4. Overlay Text Color Black
    Copy HEX Code #56a054

  • PMS 631 C
    with Black Text

    PMS 631 C 

    1. CMYK 70, 10, 18, 0
    2. RGB 53, 175, 200
    3. HEX #35afc8
    4. Overlay Text Color Black
    Copy HEX Code #35afc8

  • PMS 7417 C
    with Black Text

    PMS 7417 C 

    1. CMYK 4, 86, 85, 0
    2. RGB 231, 76, 57
    3. HEX #e74c39
    4. Overlay Text Color Black
    Copy HEX Code #e74c39

  • PMS 7509 C
    with Black Text

    PMS 7509 C 

    1. CMYK 16, 36, 71, 0
    2. RGB 216, 164, 98
    3. HEX #d8a462
    4. Overlay Text Color Black
    Copy HEX Code #d8a462

  • PMS 7409 C
    with Black Text

    PMS 7409 C 

    1. CMYK 3, 32, 98, 0
    2. RGB 245, 179, 36
    3. HEX #f5b324
    4. Overlay Text Color Black
    Copy HEX Code #f5b324

  • PMS 7439 C
    with Black Text

    PMS 7439 C 

    1. CMYK 30, 52, 2, 0
    2. RGB 180, 134, 184
    3. HEX #b486b8
    4. Overlay Text Color Black
    Copy HEX Code #b486b8

  • PMS Warm Gray 1 C
    with Black Text

    PMS Warm Gray 1 C 

    1. CMYK 15, 14, 17, 0
    2. RGB 215, 210, 203
    3. HEX #d7d2cb
    4. Overlay Text Color Black
    Copy HEX Code #d7d2cb

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