Statewide Marketing Contracts for Creative and Media Services

About

And Also Too is a community-accountable creative agency based in Johnson, Vermont. In the twelve years since our founding, we’ve become best known for engaging members of diverse communities to co-create media and tools that reflect their realities and aspirations. In our experience, these collaboratively designed projects lead to vastly greater understanding of and engagement in public programs. 

We focus on projects that advance equity, inclusion, accessibility, and social justice. We are accountable not just to our clients, but to the communities those clients serve. We believe that those who are most impacted by an issue should be at the center of any design work that attempts to address that issue. 

Specialty Services

Graphic design:

• Visual identity and collateral
• Information design and data visualization
• Report, publication, and book design
• Promotional design

Market research:

• Collaborative design (co-design)
• User experience (UX) design

Project Examples

• Feathers of Hope: Justice & Juries
• Feathers of Hope Visual Identity
• Is formula good for my baby?
• It’s all still possible: A guide to living well with HIV

About

Crowd Proof, LLC is a woman-owned market research firm located in Williston, VT. Drawing on 20+ years in the industry, our team brings significant experience leading primary research projects and providing answers to key questions. Beyond a traditional analytics centric view of research, we also collaborate with you on how research findings can drive organizational initiatives and outcomes. Our approach to market research begins at the end, working together to articulate your organizational goals and your most important questions and information gaps. Next, we collect reliable data through a variety of leading research methods. Then we apply knowledge and ideas to that data through thoughtful analysis, uncovering opportunities, unearthing motivations, and identifying possible actions. We connect the wisdom discovered during research to the questions and challenges you’re facing to provide answers and a blueprint to get moving. With 10+ years of experience working with State of Vermont programs, we know well the nuances of market research in the state. We accordingly apply our data collecting, analysis, and reporting expertise in a strategic, efficient, practical, and unbiased manner tailored to our region’s unique needs. In addition to our work for the State of Vermont, we have helped inform and spur growth for local, regional, and national brands including the University of Vermont, Bag Balm, Northfield Savings Bank, SunCommon, Reynolds & Son, Digilent (an NI Company), Discovery Map, Vermont Evaporator, and more. As a licensed user of Qualtrics XM research software, we leverage the most powerful platform on the market for faster research outcomes of the highest quality. Similarly, as a company member of the Insights Association, Crowd Proof adheres to stringent research ethics, standards, and competency in all our work.

Specialty Services

Crowd Proof provides a variety of market research services:

• Study Design and Programming: Quantitative (such as surveys, longitudinal studies, secondary data analysis) and qualitative (such as in-depth interviews, focus groups, user testing, advisory panels).
• Sample Strategy and Fielding: Recruiting, questionnaire distribution, focus group and in-depth interview facilitation/moderation, synchronous or asynchronous user tests, incentive management.
• Data Analysis and Reporting: Data cleaning, text analysis/coding, data tabulations, statistical analysis, results reports and presentations.

We provide such services for a range of study purposes, including but not limited to:

• Brand Health Studies: Brand tracking, competitive and positioning analysis, key metric assessments and benchmarking, ad testing.
• Program/Product Experience Studies: Program/product satisfaction, new program/product development, pricing studies, concept testing, website UX evaluations, user testing.
• Market Insights: Consumer segmentation, enrollment/purchase behavior, market trends.
• Real-Time Feedback Loops: Customer insights programs that assess motivators and barriers in real-time along a customer/user journey.
• Employee Engagement: Experience tracking, pulse assessments.

Project Examples

• University of Vermont
• SunCommon
• My Healthy VT
• Strong Families VT

About

Edera is a pioneering consulting firm that believes individuals maximize their impact when they work together and operate with the strong desire to give back to their communities. As a low profit, limited liability company (L3C), we strive to strengthen communities by enhancing businesses and driving positive change where we live and work. Our mission is to infuse industry best practices into every aspect of our delivery to catalyze impactful, enduring solutions for state entities, businesses, and communities. The Edera Creative Studio includes a talented multidisciplinary team of graphic designers, editors, copywriters, creative strategists, marketing and communications specialists, and QA experts. Together we specialize in translating complex information into compelling narratives and visuals that clearly communicate impact, inspire action, and drive change.

Services

• Custom Graphics, Design, and Branding: We specialize in integrating form with function, creating engaging designs and materials that capture audience attention. We can seamlessly align creative with your branding, or create a fresh, novel branding.
• Technical Writing and Editing: Our design-thinking approach to technical writing and editing focuses on your success throughout the creative process, resulting in professional, easily consumable content that resonates with your audience.
• Information Design and Data Visualization: We believe strategic communication goes beyond traditional communication and should focus on purposeful and sustained engagement. Our experienced team pairs compelling narratives with captivating visuals to break through the noisy communications landscape and enhance understanding in times of change or crisis.
• Strategic Communications: Data cleaning, text analysis/coding, data tabulations, statistical analysis, results reports and presentations.
• User Experience (UX): Our team approaches user experience through agile project management, prioritizing the users’ needs through every step of the process. By doing so, the UX design team can develop a deep understanding of the users' challenges, pain points, and motivations. This approach ensures that the product or service meets the needs of the target audience and makes it more likely to be successful in the market.

Project Examples

• edera.com/creative-studio

About

I am a native Vermonter, dedicated to my craft. I have extensive experience in environmental portraiture, landscape and lifestyle photography, and specialize in magazine assignments, book projects and website features. I have promoted the Vermont brand throughout my career.

I was a contract photographer for Vermont Life Magazine for 10 years, creating joyful, appealing photographs to promote travel and tourism in our state. I embrace all aspects of life in Vermont and value the beauty and uniqueness of our state and people. I enjoy working with maple producers, farmers, restaurateurs, craftspeople, musicians and a wide range of businesses, always with an eye toward providing high quality work that is technically exact, aesthetically appealing, and suited for its purpose. I love making images that tell a story and exemplify the spirit of my subjects. I strive to showcase everyone at their best.

I will work closely with State of Vermont clients to cooperatively scope out each job, identify appropriate shooting locations, prepare a list of images needed, share proofs, and regularly communicate the status of work through final post-production tasks. I am organized, efficient and I consistently meet deadlines. It is my highest priority to collaborate with clients to achieve the best possible realization of each assignment.

Project Examples

• nataliestultz.com

About

p3 is a full service creative agency specializing in video and animation. We offer strategic planning, creative ideation, production, post-production, and deployment planning — all under one roof. And we have deep category experience in tourism, education, arts & culture, tech & finance, consumer goods, and food & beverage. p3's unique structure ensures the same lean and nimble team guides the creative vision from start to finish — beginning with strategic insights and continuing all the way through production and post-production. We operate with a producer’s mentality — getting our hands dirty while doing the work ourselves. We believe in finding the best solution and using the right tools for the job.

At p3, our point of differentiation in the marketplace is that we aim to be that little sliver of goodness when you cross a creative agency with a production company. No layers, no duplication, no outsourcing, no politics. More maker-oriented than bigger agencies and more strategically grounded than traditional production companies. Our core principles guide everything we do: Treat our clients like we treat each other, be radically transparent, experiment, fail fast, learn, and innovate.

To bring these principles to life, the flavor of partnership we practice is one of enthusiasm, mutual respect and a commitment to being: "Always Daring, Never Reckless"

Specialty Services

We offer a strategic and seamless creative partnership to develop, produce and deploy video campaigns across digital video, social and broadcast.

• Creative Development: Messaging strategy, communications planning, target audience insight assessment, concept development, script writing, art direction.
• Live Action Production: Production planning, directing, cinematography, production design, production management, casting, talent management, location management.
• 2D and 3D Animation: Design direction, style-framing, motion graphics, pre-viz, animatics, modeling, shading, texturing.
• Post-production: Editing, color grading, audio mixing, music composition, visual effects, CGI, asset library management.

Project Examples

• Stowe Mountain Resort
• L.L.Bean
• University of New Hampshire
• Ocean Spray
• Gorham Savings Bank
• Primaloft
• Maine Housing
• US Squash

About

Hi! We’re Pluck! Pluck is a studio in Burlington, Vermont that creates strategic branding and design solutions. Creativity and purpose drive our decisions. We are nimble and adaptable, according to your needs. From a process standpoint, we work hand-in-hand to create unique solutions, based on your needs and goals. Our work aims to be timeless­—your new visual identity and website will serve your goals now and be flexible enough to adapt over time as needed. Our studio has extensive experience with non-profit organizations and NGOs across the state, including the Vermont Sustainable Jobs Fund, Vermont Farm to Plate, Vermont Association of Hospitals and Health Systems, Chittenden County Regional Planning Committee, and CarShare Vermont.

Specialty Services

• Brand development
• Print and publication design
• Advertising and campaign development
• Website design and development

Project Examples

• Thetford Academy
• Rethink Runoff Public Awareness
• Champlain College Campus Guide
• Do North Coworking

About

For over two decades, StoryWorkz has been helping businesses, nonprofits, and individuals craft and tell their stories through powerful still and video imagery. We offer commercial photography and video services intended to comprise an organization’s marketing backbone – images that are authentic, engaging, and cost-effective.

We focus on imaging that creates stories not just because it is a part of our name, but because stories are how humans learn, how they improve their condition. Stories work. StoryWorkz was founded by Paul Richardson in 1990 and is a collaborative creative agency that brings together the talents and experience of ten creative professionals who excel at their various specialties, and in many cases have earned top honors (notably, our creators have received three Emmys).

Finally, we are deeply invested in Vermont and enjoy doing work that matters for organizations committed to improving the quality of life of all Vermonters – providing good jobs, creating fine products, and building long-term sustainability.

Specialty Services

We have served hundreds of clients all over the country and work hard to meet them where they are, fashioning quality, professional solutions that are within their means.

• Photography Services: headshot photography, environmental portraiture, product photography, process (how something is produced or how the customer is served) photography, food and drink photography, architectural/facility photography, event photography, and editorial photography. We are also a licensed drone pilot.
• Videography Services: testimonial videos, explainer videos, brand anthem videos, product launch and product use videos, employment videos, onboarding videos, sizzle reels (for events), and more. We have crafted everything from television commercials to snappy social media reels, but most often our clients have us creating quality, interview-based videos that help them communicate a story.

Project Examples

• Outright Vermont video
• Tennessee Woodworks video
• Barre Granite Association video
• CVOEO Impact Video
• Environmental Portraiture
• Event Photography
• Headshot Photography
• Process Photography

Photography Portfolios

• Headshots
• Headshots on Location
• Environmental portraiture
• Product
• Architectural
• Business process
• Events
• Food and drink

Video Portfolios

• Recent videography
• Testimonial videos
• Interview videos

About

Tenth Crow Creative is a 30-plus year-old brand marketing agency that creates, aligns and promotes messaging for organizations that improve the conditions where we live, learn, work, play and age. From medical care to behavioral health, affordable housing, transportation, food security, senior care, state government, and more, we help these essential organizations, through insightful branding, engaging design and compelling campaigns, define their identities and effectively communicate with their stakeholders so they can fulfill their missions. We focus on the real-world impact that these essential organizations have on people and communities by standing in the shoes of their target audiences, understanding what’s most important to them and communicating in ways that engage and respect them.

While our skills and capabilities are wide-ranging, we particularly excel at boiling down complex subject matter into easy-to-understand visual and textual messaging—and do so with an inventive, refreshing creativity that gets results. Our people are some of the most experienced and talented you will find, and are adept at delivering innovative, effective design and messaging solutions, whether for digital, print, packaging, event, mobile or social destinations.

Specialty Services

• Branding: Brand audits and assessments; brand strategy and positioning; naming and logo development; brand identity and messaging; brand guides.
• Creative: Campaign concept and creation; content strategy and creation; graphic design; copywriting/copyediting; print and digital materials; website design and development; trade booth/experiential design; product packaging and point of sale displays; photography.
• Marketing: Social media; TV and radio; video; paid search and display ads; media and communication plans; campaign implementation.

Project Examples

• Caring for the whole you
• What’s stopping you
• Vermont Captive Insurance
• {Y}our tomorrow
• COVID-19 Response

About

I write sales copy and marketing content for organizations that believe in doing right by people and the planet. I’m always focused on storytelling in a way that brings the reader on a journey toward a solution. Let’s connect more people to your purpose. When we do, you’ll have an audience so inspired by the good you’re doing they’ll become your advertising army.

My expertise is in:

• Agriculture
• Education
• Food and Beverage
• Sustainability

Specialty Services

• Ad copy
• Blogs
• Case studies
• Content strategy
• Email sequences and newsletters
• Social media
• Video scripts
• Website copywriting

Project Examples

• Website copy for FoodLuma
• Blogs for Snow Farm Vineyard
• Emails for UVM Professional and Continuing Education
• View my full portfolio

About

Three Peaks Media is an independent media production company based in Jeffersonville, Vermont. We create engaging visual content that accentuates the personal side of the stories we tell. Working hand-in-hand with our clients, we help them convey who they are and why their products matter, connecting their brand with customers around the world. Our video production and photo services showcase what makes your brand unique while making certain that your story is presented to the target audience in an original and genuine way. Ultimately, we help you promote your brand in a way that feels more like entertainment than advertising.

Project Examples

• Made with Maple
• Unified Bikes
• Subaru Owner Stories
• Ride with Gratitude

About

For over 40 years, I’ve provided technical assistance nationally and internationally in many areas of behavior change, from implementing strategy and research to copywriting and editing. I bring a unique blend of experience in commercial copywriting and editing, academic copywriting and editing, and comprehensive expertise in marketing/copywriting for behavior change, which is a different skill than conventional copywriting.

Copy that cascades from behavior change principles and theories has more of a chance to be noticed and acted upon. I’ve written national guides (one for the CDC) and Webinars and contributed to/edited textbooks. I have been profiled in 101+ Careers in Public Health, published by Columbia University, and have been on the editorial board of The Social Marketing Quarterly, an internationally distributed academic journal.

Much of the work that the SOV seeks is to encourage behavior change - whether it be eating more nutritionally, seeking substance misuse resources, working with gatekeepers like provider networks, or switching from fossil fuels to alternative energy sources. This is the work I’ve been doing for most of my professional life.

I am a sole proprietor; however, I often collaborate with other professional colleagues/agencies to complete a project.

My behavior change clients include the USAID, the Ford Foundation, the US Embassy, Planned Parenthood Federation of America, where I was national social marketing director, International Planned Parenthood Federation, and the CDC. I worked in the Health Promotion and Disease Prevent division at VDH and the Tobacco Control Programs for Vermont and New York State. I trained national grantees for the Substance Abuse and Mental Health Services Administration (SAMHSA) to embed behavior change into their messaging. My international work includes Barrio Saludables, Niños Santos (Healthy Neighborhoods, Healthy Kids), a program for civic engagement for 4th graders in the Dominican Republic.

I love working collaboratively with my clients.

Project Examples

• Launching the Vermont start-up Myti, the new way to shop online and support your local economy. I was fractal Marketing Manager for 2 years. Wrote the copy for the Myti website: myti.com.
• Department of Vermont Health Access and Vermont Department of Health expansion of the role of pharmacists in tobacco cessation. Coordinated the initiative to expand the role of Vermont pharmacists in tobacco cessation counseling and prescribing. Created copy for a variety of health professionals.
  • 802quits.org/health-professionals/pharmacists
  • 802quits.org/health-professionals/order-materials