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Marketing Master Contracts

Marketing Master Contracts are individual contracts that are already in place for marketing services between the State of Vermont via the Chief Marketing Office and a select group of marketing firms. These Marketing Master Contracts allow State entities to obtain marketing services from the selected marketing firms without having to go through the full RFP process. The Chief Marketing Office administers eight Creative and Media Services Master Contracts and one Media Buying Master Contract.

A Note on Printing Projects

In 2012, the Vermont Department of Buildings and General Services (BGS) implemented a statewide print procurement process.

Learn more about using the Marketing Master Contracts

Master Contracts for Creative and Media Services

The Marketing Master Contracts for Creative and Media Services consist of eight individual contracts for marketing services between the State of Vermont via the Chief Marketing Office and a select group of marketing firms. Each Master Contractor is approved to provide a specific service level. There are three possible service levels available to choose from.

Obtaining a Complete Scope of Services or Contract Document

The complete scope of services is included within each of the current Master Contracts for Creative and Media Services. To request a copy of one or more Master Contracts, please email marketing@vermont.gov.

Level 3: Full Service

This group of Master Contractors can offer marketing services related to:
  • Multi-Channel Integrated Campaign Planning
  • Media Planning and Buying
  • Digital Communications
  • Video Production
  • Design and Print Production

About

At HMC Advertising, we’ve been creating Work That Matters for more than 20 years. The members of our team have brought their experience from all over the world—and landed here in Vermont to carry on this mission. Every day, we’re fueled with energy to do Work That Matters because we love what we do, because we care, and because we’re in the business of doing the right thing.

WHAT WORK THAT MATTERS MEANS TO US

We are driven to create work that’s not just measurably effective in reaching audiences, but that can actually make a difference. That’s why we challenge ourselves and our clients to present brands and initiatives in ways that will spark a change in public perception and behavior.

Our experience runs deep, and our work has created positive change for our state. From tobacco cessation to fighting the opioid epidemic. From helping kids talk to their parents about substance use, to increasing seat belt usage. From bringing awareness to the dangers of texting and driving, to buying Vermont-made products. We also introduced the food scraps ban, encouraged vaccination and safe health practices during the COVID pandemic, and launched a campaign to encourage battery recycling.

Specialty Services

Our agency capabilities include:

  • Marketing: Brand Strategy, Audience Research, Marketing & Communications Planning, Account Management
  • Creative: Award-Winning Integrated Advertising, Digital & Social Creative, In-House Video Production, Design, Packaging & Collateral, Brand Identity
  • Media: Media Strategy & Planning, Traditional, Digital & Programmatic Media Buying, SEM/SEO, Analytics & Reporting Technology: UX Design, Digital Strategy
Project Examples
Prequalified Marketing Vendor Service Categories
  • Broadcast Development / Video Production
  • Copywriting / Editing
  • Creative Direction / Concept Development
  • Digital Strategy
  • Graphic Design
  • Market Strategy / Planning
  • Media Planning / Buying
Contact Information
Phone: 802-434-7141
Website: wearehmc.com
Key Contact(s): Tom Holmes, tom@wearehmc.com

About

Place Creative Company is a full-service advertising agency in Burlington, Vermont. We're a 14-person team of senior-level strategists, designers, and account directors. We've worked hard for more than 20 years to develop and shape brands and organizations of all sizes. We ultimately do work that helps our clients make a difference in Vermont. We take a holistic approach that connects health and wellness, the environment, transportation demand and access, agriculture, tourism, and education. Our team has completed full organizational re-brands like HireAbility Vermont to multi-channel advertising campaigns with media support like the Vermont Department of Health's Support Delivered Campaign and the Agency of Agriculture's Maple 100 event. In addition to our work for the State of Vermont, we've helped build and grow many local brands into regional and national powerhouses — Darn Tough Vermont, Pete & Gerry's Organic Eggs, and Vermont Coffee Company just to name a few.

Specialty Services

We specialize in campaign and message development that's supported by key insights and research. Our team then builds strategic narratives with a strong visual and verbal foundation—messaging that resonates with your audience and a look and feel that's engaging and memorable. Our media services team then builds an outreach plan to get your message in front of Vermonters via traditional channels like television, radio, events, and direct mail to digital channels like social media, display, native, and video.

Project Examples
Prequalified Marketing Vendor Service Categories
  • Broadcast Development / Video Production
  • Copywriting / Editing
  • Creative Direction / Concept Development
  • Digital Strategy
  • Event / Sponsorship Marketing
  • Graphic Design
  • Market Research
  • Market Strategy / Planning
  • Media Planning / Buying
Contact Information
Phone: 802-660-2051
Website: placevt.com
Key Contact(s): Michael Adams, madams@placeVT.com

About

Rinck Advertising is a nationally recognized, full-service advertising agency with over 20 years’ experience working with local and state-level government organizations. We offer an integrated approach to marketing challenges inclusive of research, strategic planning, branding, creative services, public relations, influencer marketing, content, social media, web development, as well as paid media services. We consider ourselves an extension of your team providing 40 dedicated subject matter experts at your fingertips. We know, it’s about finding the right message and communicating it through the right channels to the right audience segments at the right time. Using a data-driven approach, our team works collaboratively with you to meet your goals and objectives. You’re going to love what happens next. When it comes to finding innovative solutions to strategically meet your goals, creative that’s outside the box, and insights to drive your next marketing campaign – we are focused on bringing you the best of “what’s next.”

Specialty Services

We offer a unique understanding of working with state government and deep knowledge of successful messaging strategies and media insights to help you reach various target populations.

  • In-House Services include: Strategy & Research, Creative Services, Social & Content Marketing, Public Relations, Crisis Planning & Management, Media Services, Web & Interactive Services, Influencer Marketing, Promotions & Event Planning
  • Specialty Services Include: Behavior Change Marketing, Counter-Marketing Strategies, Social Marketing, Education Marketing, Government Relations, Healthcare Marketing, Tourism Marketing, Transportation Marketing
Project Examples
Prequalified Marketing Vendor Service Categories
  • Broadcast Development / Video Production
  • Copywriting / Editing
  • Creative Direction / Concept Development
  • Digital Strategy
  • Event Sponsorship / Marketing
  • Graphic Design
  • Market Strategy / Planning
  • Media Planning / Buying
  • Outreach / Public Relations
Contact Information
Phone: 207-755-9470
Website: rinckadvertising.com
Key Contact(s): Nikki Jarvais, nikki@rinckadvertising.com

About

Coming soon...

Specialty Services

Coming soon...

Project Examples
  • Coming soon...
Prequalified Marketing Vendor Service Categories
  • Broadcast Development / Video Production
  • Copywriting / Editing
  • Creative Direction / Concept Development
  • Digital Strategy
  • Graphic Design
  • Market Strategy / Planning
  • Media Planning / Buying
Contact Information
Phone: 857-204-4025
Website: www.smallmamm.al
Key Contact(s): Jason McCurry, jason@smallmamm.al

 

Level 2: Digital and Creative Services

This group of Master Contractors can offer marketing services related to:
  • Digital Communications
  • Video Production
  • Design and Print Production

This group of Master Contractors cannot offer Multi-Channel Integrated Campaign Planning or Media Planning and Buying.

About

Brave World Media is a boutique agency made up of a small group of experts – each with our own skills, talent, and decades of experience. We believe that no company or organization’s message is successful without establishing an emotional connection with its audience. While we understand the importance of measuring and tracking success, we also know that people are not data. So while others define success through metrics, we focus on creating authentic, compelling, beautiful, and memorable content for real people, by real people. We offer visual services through graphic design, branding and web development, video production, photography, social media management, and copywriting. Because we believe that every business, across all industries, can benefit from inclusive, diverse, and equitable marketing, these efforts are embedded in all the work we do.

Brave World Media is a certified Woman-owned, Minority-owned business by the Empire State Development of New York State and by the New York City Department of Small Business Services.

Specialty Services
  • Social media: Campaign creation and management, Copywriting, Video production, Photography, TikTok, REELS, and other social media content production, Metrics tracking
  • Marketing: Campaign development and design, Marketing collateral
  • Design & Branding: Logo Design, Collateral / Printed material design, Packaging Design, Web design and Production / Coding
  • Video and Photography: Art Direction of photography and video, Shooting, production, and editing, Interview production/planning and execution, Drone footage
Project Examples
Prequalified Marketing Vendor Service Categories
  • Broadcast Development / Video Production
  • Copywriting / Editing
  • Creative Direction / Concept Development
  • Digital Strategy
  • Event Sponsorship / Marketing
  • Graphic Design
  • Market Strategy / Planning
  • Outreach / Public Relations
  • Photography
Contact Information
Phone: 608-658-8516
Website: braveworld.media
Key Contact(s): Carol Cain, ccain@braveworld.media

About

Everything old is nu again.

Formerly Spike Advertising, and now a division of nuwave Equity Corporation (a full-service DEI organization) nuwave Agency (nwA) is a Black-owned marketing company based in Burlington and Montréal. (Check out our origin story here.)

Sometimes less is more.

nwA’s nimble organizational structure and extensive network of marketing professionals and creative freelance talent enables the firm to assemble powerful teams for specific assignments at significantly less cost than having high-level full-time staff.

Nobody is just waiting out there to hear what you have to say. (Sorry.)

People read, hear, watch and share what interests them. You need to make a meaningful promise, provide useful information, and make it easy for prospects to act.

We walk the talk.

Since transitioning to nwA in 2022, the agency has worked with an impressive range of clients, including: Black Experience 2022 (BX22), Local Motion, Vermont Adult Career and Technical Education Association (VACTEA), Vermont Business Roundtable, Vermont Department for Children and Families, and Vermont Department of Health (KnowOD). (Check out some of our work here.) Let’s get to work.

Origin Story

As a rising star with Cox Automotive Canada, and a result of the ongoing racial injustices that Black people face, Emiliano Void felt the need to get involved in DEI work, and founded nuwave Equity Corporation. After a 40-year career in marketing, including 24 years at the helm of Spike Advertising, Ken Millman wanted to donate his company to an entrepreneurial-minded member of Vermont’s Black community as his way of doing something real to combat systemic racism. Emil was intrigued with Ken’s experimental model for transitioning Spike to Black ownership via a donation of stock shares, intellectual assets, and mentoring…and here we are.

Specialty Services

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Project Examples
  • Project
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Prequalified Marketing Vendor Service Categories
  • Broadcast Development / Video Production
  • Copywriting / Editing
  • Creative Direction / Concept Development
  • Digital Strategy
  • Graphic Design
  • Market Strategy / Planning
Contact Information
Phone: 774-262-9353
Website: nuwaveco.com
Key Contact(s): Emiliano Void, emiliano@nuwaveco.com

About

Origin is a digitally-driven creative, branding and content agency with a unique specialty in travel, tourism and the outdoors. We commonly refer to what we do as the intersection of strategy and storytelling. Our team has mountains, rivers, surf, dirt and snow in our veins. We are storytellers and strategists. Mavens and marketers. Dreamers and doers. Technologists and traditionalists. Working together, you will be assigned a dedicated project manager who will oversee your project from start to finish and ensure it's completed on time and on budget.

Specialty Services

Origin works across the following pillars of services; branding, campaigns, content and video, social media, digital marketing and website design and development. We create an emotional connection between our clients and their target audiences.

Project Examples
Prequalified Marketing Vendor Service Categories
  • Broadcast Development / Video Production
  • Copywriting / Editing
  • Creative Direction / Concept Development
  • Digital Strategy
  • Graphic Design
  • Market Strategy / Planning
Contact Information
Phone: 514-755-4152
Website: originoutside.com
Key Contact(s): Marie-Josee Legault, mj@originoutside.com

About

The Image Farm provides a broad range of strategic, art-forward solutions. Our design services include branding, packaging, illustration, murals, websites, wayfinding, exhibits and outreach. Our work evokes emotion and inspires action. Our approach is collaborative and candid. Plus, we are linked to a creative network to build scalable teams to meet unique project demands. This flexible method allows for imaginative yet cost-effective services.

The Image Farm is led by Co-owners Pam Heywood and Matt Heywood. Matt is a cross-disciplinary designer and artist with experience spanning graphic design, branding, packaging, wayfinding, web design, book design, graphic facilitation, aesthetic assessment, public art and murals. He’s an agile visual communicator with a knack for distilling information. Matt earned his Graphic Design and Illustration degrees from Rochester Institute of Technology.

Pam Heywood earned an BFA at SUNY Oswego and an MFA at RIT with focuses in painting and drawing—disciplines that set the foundation for a diverse career as an artist and designer. Her background includes illustration, design and marketing across several fields from printing to manufacturing. Pam is also an instructor at CCV with a course catalog that includes graphic design, project management, drawing and painting.

Specialty Services

The needs of our clients typically have several facets so our work does, too. The Image Farm uses a multi-platform approach to realize the powerful combination of visuals, messages and experiences in digital realms and in real life products. Our unique approach and artistic skill set allow our designs to stand out. We specialize in projects in the following areas:

  • Branding. The Image Farm specializes in creating brands that get noticed. Our approach starts with research, discovery and strategy. With deep understanding we design branding systems that include core messages, logos, style guides, packaging, swag and more.
  • Placemaking. We love to take art and design into multiple dimensions. Our environmental graphics solutions include high-impact ways to transform spaces, spark ideas and foster community spirit. Signs and wayfinding systems, murals, even sculptural elements are all possibilities to create a distinct sense of place and memorable experience for a target audience.
Project Examples
Prequalified Marketing Vendor Service Categories
  • Broadcast Development / Video Production
  • Copywriting / Editing
  • Creative Direction / Concept Development
  • Digital Strategy
  • Graphic Design
Contact Information
Phone: 803-349-5839
Website: theimagefarm.com
Key Contact(s): Matt Heywood, matt@imagefarm.com

 

Level 1: Creative Services

This group of Master Contractors can offer marketing services related to:

  • Design and Print Production

There are currently no Level 1 Master Contractors. The CMO will issue an RFP in January 2023 asking bidders to submit proposal to become Level 1 Master Contractors.

 

Master Contract for Media Buying

Media planning and buying can be an important component of a marketing campaign. Media buying involves securing ad placements and determining when to run the ads in a way that maximizes their effectiveness. This may include purchasing traditional media (TV, radio, print) and/or digital media (streaming services, apps, social media, website).

Currently, there are two Master Contract options for media buying. The first option is to use the Creative and Media Services Master Contracts, and work with one of the Level 3 Master Contractors. The second option is to use the Master Contract for Media Buying listed below.

Master Contract for Media Buying

The Master Contract for Media Buying will end on August 31, 2023, because this services is now included in a number of the Creative and Media Service Master Contracts. Specifically, Level 3 Creative and Media Service Master Contractors are permitted to perform media buys.

Contact Information
Phone: 802-434-7141
Website: wearehmc.com
Key Contact(s): Paula Bazluke, paula@wearehmc.com

 

Photography

The State does not hold Marketing Master Contracts for Photography at the present time. Our list of Prequalified Marketing Vendors includes several photographers who are approved to do work for the State. If you choose to work with a prequalified vendor, you will need to draft and execute your own contract with the selected vendor.