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Vermont Byways Brochure, including fold-out statewide map with point of interest listings for each of the states ten Byways.

Explore Vermont Byways Brochure
The Chief Marketing Office assisted the Department of Tourism and Marketing with reimagining and condensing the booklet style brochure that is used to highlight Vermont’s 10 Byways.

CMO Services

The Chief Marketing Office serves as the central hub for State marketing activity. Our mission is to support State entities with outreach and marketing activities. We’re here to support your public outreach and marketing efforts. We can also help make the most of your budget and ensure you’ve got the right branding.

We offer five primary services to State entities:  

  1. State of Vermont Brand Management

  2. Contracting and Procurement Guidance

  3. Creative Services

  4. Accessible Communications

  5. Marketing Workshops, Training, and Coaching

State of Vermont Brand Management 

There are hundreds of agencies, departments, boards, commissions, programs, and divisions within the State of Vermont. Our job includes ensuring the State has a consistent visual identity. We're here to work with you to maintain the Vermont brand.  

We can help you:  

  • Use the correct logos in a campaign 
  • Print stationery materials like business cards and letterhead 
  • Use the State of Vermont color palette 
  • Find branded templates for reports and 1-pagers 
  • Make your communication materials accessible 

Contact us or review the State of Vermont Brand Standards and Guidelines to get started.

Contracting and Procurement Guidance 

We can provide you with guidance on how to work with marketing vendors. We manage the Statewide Marketing Contracts and the Prequalified Vendor Program. Reach out to us or review the Contracting for Marketing and Creative Services page to get started. 

Creative Services 

Contact us for help with graphic design and marketing strategy. Our services are free for State entities and we are happy to learn more about what your entity is looking for. Depending on the project scope and timeline, we’ll let you know if we can help you directly or we will provide you with direction for getting the services you need.  

Here are examples of the design and strategy services we provide:  

  • Brochures, rack cards and other promotional collateral 
  • Print and digital ads 
  • Signs and posters 
  • Direct mail 
  • Communications plans 
  • Fact sheets and report templates 
  • Trade show banners and promotional items 
  • State of Vermont website guidance 

Accessible Communications 

We can help you make your marketing materials accessible to people with disabilities. We provide templates, brand standards, and guidance for State employees. Reach out to us or review the Creating Accessible Communications page to get started.  

Marketing Workshops, Training, and Coaching 

We provide marketing training for State entities. To request marketing training for your team or to share an idea for future training, contact us.