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About the Office

We are the central authority for State of Vermont marketing activity. We are the steward of the Vermont brand and a resource for all State employees. We offer guidance, tools, and resources that enable the development of effective, cohesive, and accessible communications. We are champions and advocates of accessibility best practices and work with employees to develop accessible communications to all people living in Vermont.

Meet the CMO Team

The Chief Marketing Office is a small but mighty team of three team members.

Heather Pelham, VDTM Commissioner. Heather is smiling in front of a wood wall. Heather has brown curly hair, and she is wearing a black blazer with white shirt.

Heather Pelham, Commissioner, Department of Tourism and Marketing

Heather Pelham was appointed to role of Commissioner of the Department of Tourism and Marketing in November of 2019, after serving as the Chief Marketing Officer for the State of Vermont since June 2015. Pelham continues to serve a leadership role with the Chief Marketing Office. Prior to joining state government, Pelham was the managing partner of a central Vermont advertising and design firm, developing brand strategies and integrated marketing campaigns for small business, nonprofit and higher education clients. Also an accomplished designer, Pelham has 20 years of experience in creative strategy, graphic design, and web development. Pelham is a graduate of Brown University and lives with her family in Randolph Center.

Elle is the CMO. She is standing in front of a wooden wall. Elle is a pale-skinned woman in her mid 30s. She is smiling, and she is wearing a black and yellow checkered blazer.

Elle O'Casey, Chief Marketing Officer

Elle has 15 years of experience leading comprehensive communication campaigns, community outreach, and strategic marketing efforts for state and federal government agencies. Elle approaches this work as a compassionate public servant committed to meaningful public engagement. Before becoming Vermont’s Chief Marketing Officer, Elle was the Director of Communications for the Vermont Agency of Natural Resources and a Community Engagement Coordinator for the National Park Service. Elle currently lives in Middlesex, Vermont.

Elle specializes in: 

  • Community Engagement
  • Public Relations
  • Strategic Communications Consulting
  • Event Planning and Facilitation
  • Communications Training and Professional Development
  • Social Media Management
Erin Robinson is the Marketing Manager. She is standing in front of a wooden wall. Erin is a pale-skinned woman with white-blonde hair in her mid 30s. She is smiling and wearing a dark top.

Erin Robinson, Marketing Strategy and Creative Services Manager

Erin has 15 years of experience and joined the Chief Marketing Office in October 2015. She has a degree in Multimedia & Graphic Design from Champlain College. She has worked for an engineering firm and the Champlain College Marketing Department. As part of her training, she completed an internship for Place Creative Company. Erin is passionate about her role in State government. She enjoys assisting State entities with their efforts to communicate with Vermonters. She is an advocate on developing communications that are accessible. Erin is a lifelong Vermonter and resides in Calais.

Erin specializes in:  

  • Brand Management
  • Marketing Strategy
  • Creative Services
  • Communications Training and Coaching
  • Accessible Communications
  • Web Editing
  • High-Level Performance Improvement