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Color Palette
Branding and color are directly linked. Color should be used to establish an immediate message and cue specific responses. Well-chosen colors and combinations can act as visual triggers to help express the intention and purpose of a communication.
The State of Vermont Enterprise is comprised of a wide range of entities. The color palette below compliments the Vermont Green and establishes a visual identity that brings together the lifestyle of our residents and the trusted work of our State Government. The palette reflects the Vermont landscape with deep, trusting primary and complementary secondary colors. Most of the primary colors are also used in the State of Vermont Web Template.
The 'Vermont' Green
In French, “green” is vert and “mountain” is montagne - hence Vermont. Known as the Green Mountain State, it comes as no surprise that the color green is integral to the State of Vermont’s visual identity.
The Moon Over Mountains logo is the primary graphic element used to identify the State of Vermont. The logo always consists of two elements, the ‘Moon Over Mountain’ symbol and the Vermont logotype. The Moon Over Mountains symbol appears in the Vermont Green (Pantone 356) and the Vermont logotype is all black. The only other acceptable color variations are all black or all white (reverse).
PMS 356 C (Vermont Green)
with White Text
PMS 356 C
CMYK 96, 26, 100, 15
RGB 0, 121, 53
HEX #007834
Overlay Text Color White
Black
with White Text
Black
CMYK 0, 0, 0, 100
RGB 0, 0, 0
HEX #000000
Overlay Text Color White
Primary Palette
These color values have been tested on WebAIM.org for readability and meet the Web Content Accessibility Guidelines (WCAG) AA standard. The overlayed text should be white when using the primary swatches as a background color to maintain the minimum AA standard. If you use a text color other than white, utilize the Contrast Checker on WebAIM.org to confirm your selected color combination meets the minimum AA standard.
PMS 3435 C
with White Text
PMS 3435 C
CMYK 87, 45, 78, 49
RGB 0, 51, 0
HEX #003300
Overlay Text Color White
PMS 541 C
with White Text
PMS 541 C
CMYK 100, 78, 32, 22
RGB 23, 74, 124
HEX #174a7c
Overlay Text Color White
PMS 1815 C
with White Text
PMS 1815 C
CMYK 31, 92, 81, 36
RGB 139, 41, 41
HEX #8b2929
Overlay Text Color White
PMS 7575 C
with White Text
PMS 7575 C
CMYK 38, 58, 88, 26
RGB 139, 95, 58
HEX #8b5f3a
Overlay Text Color White
PMS 167 C
with White Text
PMS 167 C
CMYK 18, 79, 100, 7
RGB 184, 84, 35
HEX #b85423
Overlay Text Color White
PMS 2607 C
with White Text
PMS 2607 C
CMYK 82, 100, 18, 12
RGB 81, 12, 118
HEX #510c76
Overlay Text Color White
PMS Black C
with White Text
PMS Black C
CMYK 67, 64, 67, 67
RGB 48, 48, 48
HEX #303030
Overlay Text Color White
Secondary Palette
These color values have been tested on WebAIM.org for readability and meet the Web Content Accessibility Guidelines (WCAG) AA standard. The overlayed text should be black when using the primary swatches as a background color to maintain the minimum AA standard. If you use a text color other than black, utilize the Contrast Checker on WebAIM.org to confirm your selected color combination meets the minimum AA standard.
PMS 7738 C
with Black Text
PMS 7738 C
CMYK 74, 13, 100, 1
RGB 86, 160, 84
HEX #56a054
Overlay Text Color Black
PMS 631 C
with Black Text
PMS 631 C
CMYK 70, 10, 18, 0
RGB 53, 175, 200
HEX #35afc8
Overlay Text Color Black
PMS 7417 C
with Black Text
PMS 7417 C
CMYK 4, 86, 85, 0
RGB 231, 76, 57
HEX #e74c39
Overlay Text Color Black
PMS 7509 C
with Black Text
PMS 7509 C
CMYK 16, 36, 71, 0
RGB 216, 164, 98
HEX #d8a462
Overlay Text Color Black
PMS 7409 C
with Black Text
PMS 7409 C
CMYK 3, 32, 98, 0
RGB 245, 179, 36
HEX #f5b324
Overlay Text Color Black
PMS 7439 C
with Black Text
PMS 7439 C
CMYK 30, 52, 2, 0
RGB 180, 134, 184
HEX #b486b8
Overlay Text Color Black
PMS Warm Gray 1 C
with Black Text
PMS Warm Gray 1 C
CMYK 15, 14, 17, 0
RGB 215, 210, 203
HEX #d7d2cb
Overlay Text Color Black
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