The CMO maintains a central image library of state-owned photography for state employees to use. Currently, the CMO currently uses Image Relay as the statewide digital asset repository. Starting on January 1, 2023, the CMO will be transitioning to a new digital asset management platform called Bynder. As part of this transition, the CMO will be migrating shared assets from Image Relay to Bynder throughout the first half of 2023.
During this transition time, if you:
- Already have an Image Relay account? You can continue to access the State of Vermont image library. Click here to log in to Image Relay.
- Are you looking to access Image Relay or the new Bynder platform? Please reach out to the CMO at email@example.com, so we can advise your on where we are at in the migration process or provide guidance on locating the assets you’re requesting.
- Want to transition your Department or Agency’s assets from Image Relay to Bynder? Please reach out to firstname.lastname@example.org to get started.
Help Build Our Image Library
If your agency or department has just completed a photo shoot, please consider sharing what you have. Another department might be able to use some of your images down the road, saving Vermonters the expense of doing that same photo shoot a second time. Having more images to choose from in our collective library benefits us all, and will also reduce the problem of certain images being ‘overused’ in state marketing pieces. We have the ability to restrict certain images — requiring specific permission for each use — if that level of control is needed. Please contact us if your agency or department has images they would like to share with other State entities.
Getting Permission to Use Images
If your agency or department is planning a photo shoot, or will be taking photos at events or of projects for future use, please make sure to secure appropriate permission from any individuals in your photographs. If an individual is identifiable (could be recognized), you need to have them give you express permission to use their photograph. On the contrary, if there is 'no expectation of privacy,' such as taking photos of a crowd, or of a speaker at a public event, you would not need to get permission from everyone in that scenario.
The CMO has three distinct image release forms available for use:
- Release Form for Individual, Adult, Minor
- Release Form for Photographer
- Permission to Use Content, Photographs, Videos and/or Testimonials
The same image release forms can be used for still photographs and for video. Please provide a copy of all release forms to the CMO for our record keeping if you opt to share images for other State entities to use.