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An Official Vermont Government Website

State of Vermont Brochure Template 

The Chief Marketing Office has developed a Microsoft Word Brochure template that offers style settings for easy use. Below are step-by-step editing instructions.

Download the State of Vermont Word Brochure Template 

Please note the brochure template is located on the Chief Marketing Office SharePoint site and is only available to State of Vermont employees.

  • Brochure Template

    Tri-fold (3-panel) brochure template with a cover photo, data points, images, and contact information.

    State of Vermont Brochure Template

Instructions to Edit the State of Vermont Word Brochure Template 

Step 1: Create a Template File 

The first step is to create an actual Word template file on your computer. Saving the document as a 'true' Word template will allow you to use the template again and again without the danger of overwriting it. 

  1. Open the brochure template in your web browser.
  2. Click on the 'Editing' menu in the upper right to expand the editing options.
  3. Select the 'Open in Desktop App' option. 
  4. Click the ‘File’ menu at the top of the screen and click 'Save As'.
  5. Click in the 'File Type' field where Word Document (*.docx) appears.
  6. Select 'Word Template (*.docx)' in the list.
  7. Click the 'Go to recommended folder' link.
  8. Click the 'Save' button.
  9. Click the ‘File’ menu at the top of the screen and click 'Close'.

Additional Resources: Template File

Step 2: Create a New Document 

The next step is to create a new document based on your saved template. In this step you will save the document with a file name that meets accessibility standards. 

  1. Click the ‘File’ menu at the top of the screen and click 'New'.
  2. Click the 'Personal' tab to see the brochure template that you previously saved.
  3. Click on the brochure template file that you previously saved. The actual name will vary depending on the version of the file.
  4. Click the ‘File’ menu at the top of the screen and click 'Save As'.
  5. Click in the 'Enter the file name here' box.
  6. Navigate to where you wish to save the file. 
  7. Type your file name in the 'Enter file name here' box.
    • Don't include 'final' or 'draft' as part of your document name. 
    • Use lowercase letters with dashes (for example, document-accessibility-checklist.docx).
    • Do not use underscores, spaces, special characters, or version dates (unless it’s in the title).
  8. Click 'Save'.

Additional Resources: New Document

  • Create a Document

    Watch a video to learn how to create a document.

    Create a Document

Step 3: Edit the Document Properties 

In step three, you will edit the document metaproperties (Title, Tags, Comments, Author, etc.). Start by adding a title and updating the author. Once updated, the document metaproperties are transferred over to the PDF document properties. 

The title is different from the file name. This is an opportunity to be more descriptive without the file naming convention elements like dashes, dates, versions, etc. It also improves the overall searchability and accessibility of the document properties. 

By default the author is listed as the individual who developed the template. It is important to update the author to you and/or the other member(s) of your team. This detail is helpful in the event a reader needs to connect with the author.  

  1. Click the ‘File’ menu at the top of the screen and click 'Info'.
  2. On the right, click 'Show All Properties' at the bottom.
  3. On the right, there is an option for a 'Title'. Place your cursor anywhere in the text 'Add a title' and enter your document title. 
    • Don’t include 'final' or 'draft' as part of the title.
    • A best practice is to use the title that is supplied on the first page of your document.
  4. Update the document author.
  5. Right click on the current author and select 'Remove Person'.
  6. Click into the 'Add an author' field.
  7. Click the 'Address' book button.
  8. Click in the 'Search' field.
  9. Type the last name of the author and press the 'Enter' key on your keyboard.
  10. Select the correct author from the list of search results. 
  11. Click the 'To' button.
  12. Click the 'Ok' button.
  13. Click the back arrow at the top of the screen to return to the template.
  14. Click the 'Save' button.

Additional Resources: Word Document Properties

Step 4: Open the Styles Panel 

The brochure template includes preset styles that are accessible. Each content type within the template begins with details in parenthesis. This detail designates the paragraph style for that content type and if any character styles are applied.

Use headings to organize your content and use lists whenever possible – bulleted or numbered. Using the headings in the correct order organizes your content for people who might be using assistive technology such as screen readers. Screen readers can navigate a document by paragraph styles. Designating headings within sections sequentially will create a hierarchy. This hierarchy helps users receive content in the correct order. Never skip heading levels.

  • Sample Heading Nest

    Heading 1

    Normal Text Large: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas tempus aliquam accumsan. Duis tincidunt turpis quam, in commodo sem malesuada.

    Heading 2

    Normal Text: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas tempus aliquam accumsan. Duis tincidunt turpis quam, in commodo sem malesuada.

    Heading 3

    Normal Text: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas tempus aliquam accumsan. Duis tincidunt turpis quam, in commodo sem malesuada.

  1. Navigate to the ‘Home’ menu on the top of the screen.
  2. Click the 'Styles Dialog Launcher' button (down arrow) in the lower right-hand corner of the ‘Styles’ section of the ribbon.
  3. This opens the 'Styles' panel.

Helpful Tip

In the 'Styles' panel, paragraph and character styles are distinguished by ‘a’ or ‘¶a’. The ‘a’ are character styles and ‘¶a’ are paragraph styles.

Additional Resources: Styles Panel

  • Heading Styles

    Watch a video to learn about heading styles.

    Heading Styles

Step 5: Add Content 

Before you begin to add content to the brochure template it is helpful to click the ‘Home’ menu at the top of the screen and click 'Show / Hide ¶'. This will display hidden characters.

The brochure template includes basic content types. Each element has been assigned paragraph and/or character styles, which help improve document accessibility. Each element of the content begins with the specified style(s) in parenthesis. By example:

(Heading 1) Program Name

When you complete your brochure, you will want to remove the specified style(s) within the parenthesis, but during the draft process these are helpful reminders in the event that styles need to be re-applied. To add content to the template, you can type directly into the template or copy and paste content.

Accessible Accommodations Statement

An accessible accommodations statement has been included in the templates. This statement helps users request the content in an alternative format. The Chief Marketing Office recommends that this information be included on all State of Vermont communications. When including an accessible accommodations statement, list a specific person in charge of the communication. Do not list a generic email address. The person listed must be available and reachable at the contact methods supplied to answer questions. It is also important to supply more than one contact method.

To receive this information in an alternative format or for other accessibility requests, contact:
Name, Title 
Agency/Department
first.last@vermont.gov, 802-000-0000

Any images in the templates are from Microsoft Stock Photos. You can utilize other Microsoft Stock Photos or images that you have acquired elsewhere. 

To utilize images that you have acquired elsewhere:

  1. Click on the photo and press ‘Backspace’ on your keyboard to delete the photo. A paragraph symbol (¶) appears on the left of the screen on the line where the photo was inserted.
  2. Place your cursor at the beginning of the line where the photo was inserted.
  3. Open the 'Insert' menu at the top of the screen.
  4. Click the 'Picture' icon and select 'This Device' from the options provided.
  5. Navigate to your picture file and select 'Insert' at the bottom of the window.
  6. Once inserted, click on the image and designate the 'Normal' paragraph style in the 'Styles' panel.
  7. Open the 'Picture Format' menu on the top of the screen.
  8. Click 'Wrap Text' and confirm that 'In Line with Text' is selected. All images need to be 'In Line with Text' for accessibility.
  9. Open the 'Picture Format' menu on the top of the screen.
  10. Click ‘Crop’ and make the height 2.75” to set the maximum height of your picture.
  11. Click 'Alt Text' to open the 'Alt Text' panel.
  12. Select any default text in the field for 'Alt text' and hit backspace to delete the content.
  13. Type your alt text into the 'Alt Text' field.

To utilize Microsoft Stock Photos: 

  1. Click on the photo and press ‘Backspace’ on your keyboard to delete the photo. A paragraph symbol (¶) appears on the left of the screen on the line where the photo was inserted.
  2. Place your cursor at the beginning of the line where the photo was inserted.
  3. Open the 'Insert' menu at the top of the screen.
  4. Click on the 'Pictures' dropdown arrow from the 'Illustrations' section.
  5. Click the 'Stock Images' option.
  6. Search for options available within Word. When icons are inserted this way, they have alt text by default.
  7. Once you locate a new image, click on the image to select it.
  8. Click 'Insert (1)' on the bottom of the window.
  9. Open the 'Picture Format' menu at the top of the screen. 
  10. Click 'Alt Text' to open the 'Alt Text' panel. 
  11. Select any default text in the field for 'Alt Text' and hit backspace to delete the content.
  12. Select the checkbox 'Mark as decorative' or type your alt text into the 'Alt Text' field.

  1. Place your cursor in the portion of content you would like to edit.
  2. Select the sample content, leaving the style details within the parenthesis unselected. This will ensure your content maintains the correct paragraph and character styles.
  3. Begin to type your content to update the selected content. If you are pasting content, be sure to right click and select 'Keep Text Only (T)' in the paste options. This will ensure that the content is added without any paragraph or character styles from where it was copied from.
  4. Once you have updated the content, select just the parenthesis and specified style(s) at the beginning of the content type.
  5. Hit your backspace to remove the parenthesis and specified style(s).

When you get to point where you are ready to change the color of different paragraph or character styles, make this change within the 'Styles' panel to ensure the update is made consistently throughout your document. A State of Vermont theme has been established for the brochure template. The color options within the theme are from the State of Vermont Color Palette. The paragraph and character styles within the template have been set to dark grey, as colors should be changed or selected after all content is added.

  1. Locate the content you want to change (e.g. 'Heading 1'). Place your cursor anywhere in the content of 'Heading 1'.
  2. On the 'Styles' panel, 'Heading 1' becomes highlighted.
  3. On the right side of the listing for 'Heading 1' there is a small down arrow.
  4. Click the down arrow and select 'Modify'.
  5. Open the 'Color List' by clicking on it.
  6. Select a different color from the established State of Vermont template options.
  7. Click 'Ok'.
  8. The appearance of the 'Heading 1' style has now been updated throughout your document to reflect the new color choice.

Additional Resources: Color

  • WebAIM Contrast Checker

    Check color combinations by using the WebAIM Contrast Checker.

    WebAIM Contrast Checker

  • ContrastChecker.com

    Check color combinations by using ContrastChecker.com.

    ContrastChecker.com

For hyperlinks to be accessible to individuals using screen readers and others with accessibility challenges, it is important that hyperlinks be inserted consistently, formatted consistently, and provide explanatory text in the link text rather than the actual URL of the page.

  1. Select the word(s) you want to hyperlink.  
  2. Right click and select 'Link' from the list of options provided.
  3. Select 'Existing File or Web Page' in the 'Link to:' section in the top left of the window. 
  4. In the 'Text to display:' field at the top of the window, the text that you highlighted will be displayed.
  5. Place your cursor in the 'Address:' field at the bottom of the window and enter the URL for your hyperlink.
  6. Click 'Ok' to create the hyperlink. 

Helpful Tip

When the hyperlink is created, the character style of the text changes to 'Hyperlink'. Don't change the 'Hyperlink' style, which is set to Microsoft default blue for unclicked hyperlinks and purple for clicked hyperlinks, or remove the underline. This formatting is reserved for hyperlinks.

Additional Resources: Hyperlinks

When adding pictures, it is important to follow the proper steps to assure that they are inserted correctly, formatted correctly, and that Alt Text is added.

  1. Place your cursor in the template where you would like to add a picture.
  2. Open the 'Insert' menu at the top of the screen.
  3. Click the 'Pictures' icon and select 'This Device' from the options provided.
  4. Navigate to your picture file and select 'Insert' at the bottom of the window.
  5. Once inserted, click on the picture and click the 'Normal' paragraph style in the 'Styles' panel.
  6. With the picture still selected, click the 'Picture Format' menu at the top of the screen. 
  7. Click 'Wrap Text' and confirm that 'In Line with Text' is selected. All images need to be 'In Line with Text' for accessibility.
  8. With the picture still selected, open the 'References' menu at the top of the screen.
  9. Click 'Insert Caption'.
  10. Make sure the 'Label' is set to 'Figure' and the 'Position' is set to 'Below selected item'.
  11. Click 'Ok' at the bottom of the window to add the caption.
  12. The new caption is automatically designated with the 'Caption' paragraph style. 
  13. Edit the caption to provide a detailed description of the picture. 
  14. Select the caption that you have just added and right click and copy the text.
  15. Open the 'Picture Format' menu at the top of the screen. 
  16. Click 'Alt Text' to open the 'Alt Text' panel. 
  17. Select any default text in the field for 'Alt text' and hit backspace to delete the content.
  18. Right click and paste your caption into the 'Alt Text' field.

Helpful Tip

Add captions following the steps outlined above so they are automatically numbered and organized throughout your document. For longer documents, this will allow you to create a Table of Figures or Table of Contents for your figures.

Additional Resources: Pictures

  • Insert Pictures

    Check color combinations by using the WebAIM Contrast Checker.

    Insert Pictures

Icons are added visual elements and should be considered decorative. Be sure to add any information that icons should convey as part of the written content of your brochure. To insert or change icons follow the steps below. 

Add New Icons

  1. Open the 'Insert' menu at the top of the screen.
  2. Click on 'Icons' from the 'Illustrations' section.
  3. Search for options available within Word. When icons are inserted this way, they have alt text by default.
  4. Once you locate a new icon, click on the icon to select it.
  5. Click 'Insert (1)' on the bottom of the window.
  6. Open the 'Graphics Format' menu at the top of the screen. 
  7. Click 'Alt Text' to open the 'Alt Text' panel. 
  8. Select any default text in the field for 'Alt Text' and hit backspace to delete the content.
  9. Select the checkbox 'Mark as decorative' or type your alt text into the 'Alt Text' field.

Change Existing Icons

  1. Select the icon that you would like to change. 
  2. Open the 'Graphics Format' menu at the top of the screen.
  3. Click on 'Change Graphic' and select 'From Icons'.
  4. Search for options available within Word. When icons are inserted this way, they have alt text by default.
  5. Once you locate a new icon, click on the icon to select it.
  6. Click 'Insert (1)' on the bottom of the window.
  7. Open the 'Graphics Format' menu at the top of the screen. 
  8. Click 'Alt Text' to open the 'Alt Text' panel. 
  9. Select any default text in the field for 'Alt text' and hit backspace to delete the content.
  10. Select the checkbox 'Mark as decorative' or type your alt text into the 'Alt Text' field.

Additional Resources: Icons

  • Insert Icons

    Video to learn how to insert icons.

    Insert Icons

Images that serve no purpose in conveying information should be marked as decorative. Marking them as decorative will cause screen readers to skip over them when reading the screen.

  1. Click on a picture or icon that should be marked as decorative.
  2. Open the 'Picture Format' menu at the top of the screen. 
  3. Click 'Alt Text' to open the 'Alt Text' panel. 
  4. Check the box 'Mark as Decorative'.

Additional Resources: Alt Text

These instructions provide guidance for adding charts to the accessible brochure template. Please note these instructions do not supply specific instructions for formatting the chart but focus on the steps needed to make the chart accessible.

Add New Charts

  1. Place your cursor in the template where you would like to add a chart.
  2. Open the 'Insert' menu at the top of the screen.
  3. Click the 'Chart' button.
  4. Select the type of chart you would like to add on the left of the 'Insert Chart' window.
  5. Then choose the desired chart sub-type on the right of the 'Insert Chart' window.
  6. Click 'Ok' at the bottom of the window.
  7. Update the details in the chart grid to reflect your data.
  8. Click the 'X' to close the grid.
  9. With the chart/graphic selected click the 'Normal' paragraph style in the 'Styles' panel.
  10. With the chart/graphic selected, open the 'Format' menu at the top of the screen. 
  11. Click 'Wrap Text' and confirm that 'In Line with Text' is selected. All images need to be 'In Line with Text' for accessibility.
  12. With your chart/graphic still selected, click the 'References' menu at the top of the screen.
  13. Click 'Insert Caption'.
  14. Make sure the 'Label' is set to 'Figure' and the 'Position' is set to 'Below selected item'.
  15. Click 'Ok' at the bottom of the window.
  16. The new caption is automatically designated with the 'Caption' paragraph style. 
  17. Edit the caption to describe what it is being shown in the chart/graphic. Name the chart type (for example, bar, pie, line, etc.), data type or axes. Concisely describe overall trends or patterns and relevant data points.
  18. Select the text that you have just added and right click and copy the text.
  19. Click on the chart.
  20. Open the 'Format' menu at the top of the screen. 
  21. Click 'Alt Text' to open the 'Alt Text' panel. 
  22. Select any default text in the field for 'Alt text' and hit backspace to delete the content.
  23. To set your caption as 'Alt Text', right click and 'Paste' your content into the 'Alt Text' field.

Change a Chart Type

  1. Click on the chart.
  2. Open the 'Chart Design' window at the top of the screen.
  3. Click 'Change Chart Type' on the far right.
  4. Select the desired chart type from the options on the left of the 'Change Chart Type' window.
  5. Click 'Ok' at the bottom of the window.
  6. Edit the caption to describe what it is being shown in the chart/graphic. Name the chart type (for example, bar, pie, line, etc.), data type or axes. Concisely describe overall trends or patterns and relevant data points.
  7. Select the text that you have just added and right click and copy the text.
  8. Click on the chart.
  9. Open the 'Format' menu at the top of the screen. 
  10. Click 'Alt Text' to open the 'Alt Text' panel. 
  11. Select any default text in the field for 'Alt Text' and hit backspace to delete the content.
  12. To set your caption as 'Alt Text', right click and 'Paste' your content into the 'Alt Text' field.

Helpful Tip

Add captions following the steps outlined above so they are automatically numbered and organized throughout your document. For longer documents, this will allow you to create a Table of Figures or Table of Contents for your figures.

Additional Resources: Graphics

  • Insert Pictures

    Video to learn how to insert pictures.

    Insert Pictures

The brochure template include two preset table styles. To insert a new table, follow the steps below. 

  1. Place your cursor in the template where you would like to add a table.
  2. Open the 'Insert' menu at the top of the screen.
  3. Click 'Table' and select 'Insert Table'.
  4. Enter the desired number of columns and rows and click 'Ok' at the bottom of the window.
  5. With your cursor in the new table, open the 'Layout' tab at the top of the screen.
  6. Click 'Select' and 'Select Table' at the left of the screen to highlight the entire table.
  7. Open the 'Table Design' menu at the top of the screen.
  8. Within the 'Table Styles', the two left most style options are 'SOV Table Style Option 1' and 'SOV Table Style Option 2'.
  9. Click one of the two SOV Table Style options. This will automatically apply preset styles to your table that have been established to compliment the template and meet accessibility best practices.
  10. Add your content to the table.
  11. Within the paragraph and character 'Styles' panel there are established styles to format the content of the table cells. (E.g. Table Cell - Dark Text and Table Header Row)

Additional Resources: Tables

Footnotes appear at the bottom of the page where a footnote number is inserted and endnotes appear at the end of the document. To ensure accessibility, the text of the footnotes or endnotes must have the appropriate styles applied to them.

  1. Place your cursor in the location that you would like to add a footnote or endnote.
  2. Open the ‘References’ menu at the top of the screen.
  3. Within ‘Footnotes’, click ‘Insert Footnote’ or ‘Insert Endnote’.
  4. Add the text for the new footnote or endnote, including the reference number.
  5. Select the text and reference number and designate this content with the ‘Footnote Text’ or ‘Endnote Text’ paragraph style in the ‘Styles' panel.

Additional Resources: Footnotes and Endnotes

Step 6: Run the Accessibility Checker 

Run the Accessibility Checker to make sure your document is accessible. The checker provides errors and warnings when content formatting is not considered accessible. Additionally, the Accessibility Checker provides direction or tips on how to fix the errors and warnings. This can be done after the brochure is drafted, but it is more helpful to keep it running as you work so you can correct issues as you add content.

  1. Open the 'Review' menu at the top of the screen.
  2. Click on 'Check Accessibility' to open the 'Accessibility' panel.
  3. Review the 'Accessibility' panel for any 'Errors' or 'Warnings' that are flagged.
  4. Correct each of the 'Errors' and 'Warnings'. 

Additional Resources: Accessibility Checker

Step 7: Remove Comments 

The brochure template contains comments that have helpful reminders and tips when adding your content. Before creating a PDF of the Word document, the comments need to be removed so they do not save as part of the PDF file.

  1. Open the 'Review' menu at the top of the screen.
  2. On the 'Show Comments' button click the down arrow and select 'List' to open the 'Comments' panel. 
  3. Review each comment to make sure there are no remaining items to address.
  4. At the top of each comment there is a series of three dots.
  5. Click the three dots and select 'Delete Thread' to remove each comment.

Step 8: Save as a PDF 

Before creating a PDF of the Word document, make sure the following steps have been completed: 

  • All comments have been removed.
  • All Paragraph Styles provided in parenthesis throughout the body of the template have been removed.
  • The Accessibility Checker has been run one final time and all errors and warnings have been corrected. 
  • Run a final spell check.

  1. Open the 'File' menu at the top of the screen and click 'Save as Adobe PDF'.
  2. Navigate to the location where you would like to save your PDF.
  3. Click 'Save' at the bottom of the window.

Helpful Tip

Do not create a PDF by selecting 'Print' and changing your 'Printer' to 'Adobe PDF'. Do not create a PDF by clicking 'Save As' and changing your file type/extension to 'PDF'.

Additional Resources: PDFs

Step 9: Run the Acrobat Accessibility Checker 

Once the Word document has been saved as a PDF, the new file will need to be opened in Adobe Acrobat Pro and the Accessibility Checker needs to be completed to find accessibility issues within the PDF file. Even though the Accessibility Checker was run in the Word file, there are often elements that need to be corrected on the PDF version. Often, some of the Acrobat Accessibility Check warnings are simply to confirm the document properties and formatting that were completed in the steps above. It is important to see this as an opportunity to double check that content meets accessibility guidelines. 

  1. Open your PDF.
  2. Open the 'Menu' at the top of the screen and click 'Document properties'.
  3. Add metadata (Title, Author, Subject, Keywords) on the 'Description' tab. The Document Properties that were added in Step Three above should be provided. This step assures that all the metadata details are as intended. 
  4. Scroll down to the bottom of the window and click 'Ok'.
  5. On the right, select the 'All tools' menu, select 'Prepare for accessibility', and 'Check for accessibility'.
  6. On the 'Accessibility Checker Options' window, click 'Select All' to make sure all options are checked.
  7. Click 'Start Checking' at the bottom of the window.
  8. A new 'Accessibility Checker' panel opens with details of any accessibility issues within your PDF file. 
  9. Correct each of the accessibility issues that have been flagged. 

Additional Resources: PDF Accessibility