Welcome!
The Chief Marketing Office serves as the central hub for State marketing activity and is the “steward of the Vermont brand.” Our mission is to support State entities with outreach and marketing activities. We can help ensure you’ve got the right branding, assist with contracting for marketing services, provide or connect you with creative services to make the most of your budget, and host marketing workshops, training, or coaching sessions.
If you’re a state employee new to marketing, or new to state government, and you have marketing responsibility, we can help. So let’s get started!
To request assistance or schedule a coaching session, email: Marketing@vermont.gov
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State of Vermont Brand Management
There are hundreds of agencies, departments, boards, commissions, programs, and divisions within the State of Vermont. Our job includes ensuring the State has a consistent visual identity. Presenting our materials with a common and consistent look and feel reinforces the Vermont brand and allows the public to immediately recognize State of Vermont communications. We're here to work with you to maintain the Vermont brand.
We can help you:
- Use the correct logos in a campaign
- Print stationery materials like business cards and letterhead
- Use the State of Vermont color palette
- Find branded templates for reports and 1-pagers
- Make your communication materials accessible
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Web Design System
The Web Design System provides guidance and instructions for building and maintaining official SOV websites. If you are a Web Editor, the Web Design System will assist you with all aspects of your web work. If you are not a Web Editor but contribute to an SOV website, the Web Design System provides helpful tips and tricks.
This resource includes the following topics:
- Design / Content Strategy best practices and guidance.
- Writing for the Web best practices.
- Website Accessibility guidelines and tools.
- Web Template Regions that are available in the SOV Web Template.
- Web Template Content Types that are available in the SOV Web Template.
- Web Content Editing options for the SOV Web Template.
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Contracting and Procurement (for Marketing and Creative Services)
If you’re planning a marketing or outreach project and you need outside help, the CMO can assist you with navigating the contracting process and working with marketing vendors. We can help you decide if a Statewide Marketing Contractor or a Registered Marketing Vendor might be the best fit and how to produce your printed collateral and promotional items. We manage the Statewide Marketing Contracts and the process to Register as a Marketing Vendor, and can guide you through the process of Print Procurement and Production for State Entities.
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Creative Services
Contact us for help with Creative Services (including photography), Strategic Planning, and Website Design and Content Strategy. Our services are free for State entities and we are happy to learn more about what your entity is looking for. Depending on the project scope and timeline, we’ll let you know if we can help you directly or we will provide you with direction for getting the services you need.
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Accessibility (for Marketing and Creative Services)
We can help you make your marketing materials accessible to people with disabilities. We have assembled Best Practices, Template Resources with step-by-step editing instructions, developed a Language Access Guidance Summary, and assembled a list of Employee Resources to learn more about accessible communications.
