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Welcome!

The Chief Marketing Office serves as the central hub for State marketing activity and is the “steward of the Vermont brand.” Our mission is to support State entities with outreach and marketing activities. We can help ensure you’ve got the right branding, assist with contracting for marketing services, provide or connect you with creative services to make the most of your budget, and host marketing workshops, training, or coaching sessions. 

If you’re a state employee new to marketing, or new to state government, and you have marketing responsibility, we can help. So let’s get started!

To request assistance or schedule a coaching session, email: Marketing@vermont.gov


 

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    State of Vermont Brand Management

    There are hundreds of agencies, departments, boards, commissions, programs, and divisions within the State of Vermont. Our job includes ensuring the State has a consistent visual identity. Presenting our materials with a common and consistent look and feel reinforces the Vermont brand and allows the public to immediately recognize State of Vermont communications. We're here to work with you to maintain the Vermont brand.

    We can help you with the correct State of Vermont logos, stationery materials like business cards and letterhead, the State of Vermont Color palette, branded templates for reports and 1-pagers, and making communication materials accessible. 

    State of Vermont Brand Standards and Guidelines


 

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    Web Design System

    The Web Design System provides guidance and instructions for building and maintaining official SOV websites. If you are a Web Editor, the Web Design System will assist you with all aspects of your web work. If you are not a Web Editor but contribute to an SOV website, the Web Design System provides helpful tips and tricks.

    This resource includes best practices and guidance for Design / Content Strategy, Writing for the Web, Website Accessibility, and Web Template Regions, Content Types, and Content Editing options for the SOV Web Template. 

    Web Design System


 


 

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    Creative Services

    Contact us for help with Creative Services (including photography), Strategic Planning, and Website Design and Content Strategy. Our services are free for State entities and we are happy to learn more about what your entity is looking for. Depending on the project scope and timeline, we’ll let you know if we can help you directly or we will provide you with direction for getting the services you need. 

    Creative Services

    Photography

    Photo / Video / Content Permissions

    Strategic Planning


 

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    Accessibility (for Marketing and Creative Services)

    We can help you make your marketing materials accessible to people with disabilities. We have assembled Best Practices, Template Resources with step-by-step editing instructions, developed a Language Access Guidance Summary, and assembled a list of Employee Resources to learn more about accessible communications.

    Communications (Best Practices)

    Template Resources

    Translation Guidance

    Employee Resources