The Chief Marketing Officer is responsible for ensuring coordination and consistency of statewide marketing activity. This is accomplished by providing direct support to state government organizations and offering marketing specific resources and tools to enable state programs to successfully meet their marketing and outreach objectives. State marketing activity is also guided by marketing policies, standards, and guidelines developed by the CMO that support the goals of efficiency and consistency.
Vermont Brand Research
The Chief Marketing Officer, Department of Tourism and Marketing, and the Vermont Ski Areas Association recently collaborated on research to study perceptions of Vermont and how these perceptions affect decision making for choosing a vacation destination.
