The Chief Marketing Officer is responsible for ensuring coordination and consistency of statewide marketing activity. This is accomplished by providing direct support to state government organizations and offering marketing specific resources and tools to enable state programs to successfully meet their marketing and outreach objectives. State marketing activity is also guided by marketing policies, standards, and guidelines developed by the CMO that support the goals of efficiency and consistency.
Marketing Highlights
A number of state departments are currently exploring or moving forward with developing advertising programs, finding sponsorships, and forming partnerships as a way to expand marketing activity without added costs, and in some cases even reducing costs associated with publications, events, or program activities.
Timely Information
Nov/Dec MAP Meeting Combined
Location: Montpelier, National Life, 6th Floor, Calvin Coolidge Conf Room
