The role of Chief Marketing Officer for the State of Vermont was created during the 2005 legislative session based on recommendations from a study of statewide marketing activity. 

The Chief Marketing Officer serves as the central authority for state marketing activity providing oversight of marketing functions within each state agency and department.  Specifically, the CMO acts as a steward of the Vermont brand, supports state marketing activity by providing marketing expertise and centralized services, and enhances the success of state marketing efforts through collaboration.  

Message from the Chief Marketing Officer

Vermont is well known for its natural beauty, high quality foods, innovative businesses, recreational opportunities, and vibrant communities. Across state government, there is a network of people and the programs or entities that they represent, who serve and support these and many other Vermont resources.

In my role as Chief Marketing Officer for the State of Vermont, I am fortunate to help them tell their story. My duties go beyond selling the state. Marketing is an integral component to the success of any message whether that is staying healthy, safe driving, or visiting a state park or historic site.

We have made tremendous progress towards our goals of brand consistency, improving effectiveness of our marketing messages, and increasing efficiency.  It is especially exciting to see how these achievements impact our state.  Increased compliance of regulations and laws, changes in behavior leading to healthier lifestyles and stronger communities, and growing state revenue through increased tourism and visitation are all outcomes of this work.  

We are continuing to seek new ways to enhance and improve state marketing activity.  We welcome your thoughts, feedback, and ideas.  

Christine Werneke

Chief Marketing Officer