Official Vermont Logos
The Coat of Arms and Moon Over Mountains have been designated to officially represent the State of Vermont.
Important Note About Creating Logo Files
The Chief Marketing Office is the sole authority for maintaining and creating the Official Vermont logo files. It is against guidelines to modify, create, or recreate the Coat of Arms or Moon Over Mountains logo files.
For questions concerning use or to obtain the Moon Over Mountains logo with or without an identifier for your marketing piece, please contact us at marketing@vermont.gov. We can provide high-resolution image files in multiple file formats to State entities upon request, and to private organizations when the State of Vermont is a partner or sponsor.
The primary logo for the State of Vermont is the Moon Over Mountains. Please use the Moon Over Mountains logo on your communications. Avoid creating new logos. Our office will not support, manage, or create new logos.
Coat of Arms
The Coat of Arms may be used for commemorative medals or for public displays not connected with any advertising, provided that:
- The use does not imply state endorsement or approval when none has been given; and
- A sample of the medal or display is delivered to the Secretary of State prior to manufacture, distribution or sale. See 13 V.S.A. § 1904a.
More Information About the Coat of Arms
Questions concerning delivery of samples of medals or displays using the State Seal or Coat of Arms can be directed to the Vermont State Archives and Records Administration at 802-828-3700 or SOS.StatutoryFilings@vermont.gov.
Moon Over Mountains
The Moon Over Mountains logo is the primary graphic element used to identify the State of Vermont. This logo should appear on all internal and external print and digital communications.
Registered Trademark
The Vermont logo is a registered trademark protected by law. State of Vermont offices may use it in accordance with specifications defined herein for marketing and promotion of state government goods, services, and agency or department authorized sponsorships. The logo may not be altered or modified by state officials or adapted for use by private entities.
Specifications
The logo always consists of two elements, the “Moon Over Mountain” symbol and the Vermont logotype. The logo makes use of two colors: Vermont Green (Pantone 356) and black. The only other acceptable color variations are all black or all white (reverse).
There are two acceptable arrangements of the Moon Over Mountains logo: horizontal and vertical. The horizontal arrangement featured above is preferred and should be used whenever possible. The vertical arrangement is available for social media profile pictures or at the discretion of the Chief Marketing Office when necessitated by space or design considerations.
Use With Identifers
The horizontal arrangement of the Moon Over Mountains logo is available with agency, department, and division identifiers. When using the logo with identifiers, a thin rule is used to separate the two elements. Guidelines and restrictions for identifiers include:
- Only two lines of identifiers can be used.
- The text may not extend beyond the left edge of the rule and logo.
- The order of identifiers is hierarchical, with the department or agency first and any additional identifiers below.
- A State entity is defined as an agency, department, division, program, or other entity established by legislation.
- Email addresses are not considered an identifier.
- The capitalization of website URLs is left to the discretion of individual State agencies.
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Identifier Option A
State entity name.
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Identifier Option B
State entity name and division, department or program name.
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Identifier Option C
State entity name and website URL.
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Identifier Option D
State entity name, phone number, and website URL.
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Identifier Option E
Website URL and phone number.
Multi-Agency Collaboration
When two or more state agencies collaborate with one another, the multi-agency format of the Moon Over Mountains logo is to be used. This format is available with either the horizontal or vertical arrangement of the “Moon Over Mountain” symbol and the Vermont logotype.
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Multi-Agency Option A
Multi-agency logo with the horizontal arrangement of the “Moon Over Mountain” symbol and the Vermont logotype.
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Multi-Agency Option B
Multi-agency logo with the vertical arrangement of the “Moon Over Mountain” symbol and the Vermont logotype.
Usage Guidelines
While the placement of the Moon Over Mountains logo on any particular document is flexible, below are general usage guidelines to create a visual consistency.
- The preferred placement of the MOM is the bottom right corner of a communication.
- The logo acts as a formal sign-off or endorsement by placing branding at the bottom right corner. As items are typically read from top to bottom, left to right, placing the logo in the bottom right allows the State to be the final thought on any given piece.
- In the case of a folded brochure or multipage document, the logo should be placed on the center of the back panel. This placement closely aligns with the preferred bottom right corner placement.
Below are examples of unacceptable usage or alterations of the Moon Over Mountains logo:
- Never substitute or alter colors.
- Never use alternate fonts.
- Never rearrange the logo elements.
- Never separate the logo elements.
- Never distort the shape of the logo or any individual element.
- Never tilt the logo.
- Never outline the logo.
- Never create a 'read-through' header with the logo.
- Never use outdated logos.
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Logo Placement Examples
Examples of where the Moon Over Mountains logo should be placed. For an 8.5"x11" sheet of paper it should be placed in the bottom right corner. For a half-fold or trifold brochure it should be placed in the bottom center..