Typography Guidelines
The written word is an integral component of our overall marketing and communication efforts, and how the written work is processed is often a function of design and typography. The right typography can improve the readability of messages, as well as strengthen the State of Vermont’s visual brand identity.
Communications and marketing materials for the State of Vermont should utilize one of the two typefaces shown below, each offering a variation of weights and italics to meet a variety of communication needs and reproduction techniques. In both printed and digital communications, fonts should be selected to maximize accessibility.
SOV Typefaces
The two State of Vermont typefaces are Arial and Franklin Gothic. These are sans-serif fonts, which are more straightforward in form and versatile at various sizes. They can be used for headlines, body copy, captions, footnotes, and disclaimers. The minimum font size for every element of all State of Vermont communications is 12 points.
When Arial or Franklin Gothic are not available, Open Sans or Lato may be used as a substitution.
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Arial Options
- Arial Regular
- Arial Italic
- Arial Bold
- Arial Bold Italic
- Arial Black
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Franklin Gothic Options
- Frankin Gothic Book
- Franklin Gothic Medium
- Franklin Gothic Medium Condensed
- Franklin Gothic Demi
- Franklin Gothic Demi Condensed
- Franklin Gothic Heavy