The written word is an integral component of our overall marketing and communication efforts, and how the written work is processed is often a function of design and typography. The right typography can make messages more readable and easily understood, as well as strengthen the State of Vermont’s visual brand identity.
Communications and marketing materials for the State of Vermont should utilize one of the two font families shown below, each offering a variation of weights and italics to meet a variety of communication needs and reproduction techniques. In both printed and digital communications, fonts should be selected to maximize accessibility.
Legibility and Accessibility
The two State of Vermont typefaces, Franklin Gothic and Arial, are sans serif. Fonts without serifs are simpler in form, are versatile at a variety of sizes, and can be used for headlines, body copy, captions, footnotes, and disclaimers. The minimum font size for every element of all State of Vermont communications is 12 points.
When Franklin Gothic or Arial are not available, Open Sans or Lato may be used as a substitution.
- For emphasis and stylization, bold should be used instead of italics.
- If Franklin Gothic is selected, condensed facings are not recommended.
- Underlined type should be reserved for inline web URLs.