Hyperlinks

Hyperlink text should be concise and meaningful. It is important to describe where a user will go and what they will learn when clicking the link. Hyperlink text should always be underlined and the text color should be the system default blue. 

• Hyperlink Tips
• Hyperlink Examples
• Additional Hyperlink Resources

Hyperlink Tips  

• Links must incorporate two visual cues to distinguish the link from the rest of the body text.
• Don’t use words like 'click here' or 'here' or 'learn more' or 'PDF'.
• For printed items that contain hyperlinks, provide the URL in parentheses after the linked text. If the printed item will also be shared digitally, don't hyperlink the URL written in the parentheses. This will avoid repetitive hyperlinks. 

Hyperlink Examples  

• Digital Example

  Visit the Chief Marketing Office website to learn about the State of Vermont Brand Standards and Guidelines.

• Printed Items Example

  Visit the Chief Marketing Office website to learn about the State of Vermont Brand Standards and Guidelines (cmo.vermont.gov/brand).

  Don't Use: To learn more about the State of Vermont Brand Standards and Guidelines, click here.

  Don't Use: Visit the Chief Marketing Office website to learn about the State of Vermont Brand Standards and Guidelines: https://cmo.vermont.gov/brand.