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Media Buying

The state maintains one Marketing Master Contract with a single marketing firm for Media Buying, which covers services related to the placement of marketing materials with paid media (television, radio, newspapers, websites, etc.).  The state contracts with just one firm for media buying in order to take advantage of ‘bulk pricing’ and discounted rates that benefit all state entities.

The contracted media buyer will develop a plan and strategy for placement and distribution of marketing materials created by the state entity, either internally or with the help of a creative services marketing firm (one of the Marketing Master Contractors for Creative Services, or a firm selected by the state entity via another competitive process, i.e. simplified bid or full RFP).

The state currently holds a “Marketing Master Contract” for media buying with:

CURRENT CONTRACT TERM (3/1/19 - 8/31/22)

HMC Advertising (Contract #37800)
65 Millet Street, Suite 301
Richmond, VT 05477

To use the master contract for Media Buying, the Statement of Work process that must be followed includes just two steps:

  1. Defining the project scope (using a standard Media Planning and Buying Project Scope Form); and
  2. Executing the Statement of Work Agreement

A step-by-step guide to the process is included in the Guide to Using Marketing Master Contracts.