The purpose of the Brand Standards and Style Guide is to bring State agencies and departments under a uniform visual identity that causes our customers to immediately recognize a communication as a State of Vermont communication.

The standards apply to all Executive Branch agencies and departments. Elected offices and quasi-state organizations are encouraged to use these standards as well. This document includes standards for business cards, letterhead, envelopes, mailing labels, and the proper use of state logos and emblems. Consistent use of state logos, emblems, and design aids the public in the clear identification of state organizations. The use of these standards and guidelines for State of Vermont communications visually demonstrates the effort to improve efficiency and coordination among state offices.

Using the Brand Standards and Style Guide

This guide is a tool for you to use when creating materials to communicate with your audiences about the resources, programs, services, and regulations of the State of Vermont. We communicate with Vermonters in many ways. Presenting our printed materials with a common and consistent look and feel reinforces the Vermont brand and helps Vermonters understand, and feel proud of, the ways their State agencies, departments and programs function to serve them.

It is designed to allow you the flexibility to choose a distinctive look and feel that is right for your audience and message while still maintaining a relation to the overall state identity. In addition, growing adoption of these guidelines by state entities will make it easier to partner with, coordinate, or share materials with other complementary state programs or entities because each is based from the same foundation.