Policies & Standards
Marketing Policies and Standards
Marketing policies and standards are established to support the goals of efficiency and consistency in marketing activity performed by Vermont state government.
While the Chief Marketing Officer is responsible for setting these marketing policies and standards, we encourage your input to keep current policy relevant or in developing new policies and standards to address changes in state marketing.
Brand Standards and Style Guide
The purpose of the Brand Standards and Style Guide is to bring State agencies and departments under a uniform visual identity that causes our customers to immediately recognize a communication as a State of Vermont communication.
Marketing Expenditure Tracking
The complete and accurate recording of state marketing expenses is needed to ensure effective and efficient use of state funds. The State’s financial reporting system, VISION (Vermont Integrated Solution for Information and Organization Needs), uses codes, specifically account codes, to categorize state expenditures. Marketing specific account codes were added to provide a more accurate and informative picture of the state’s marketing activity.
Sponsorship Guidance
The Chief Marketing Officer has developed this Sponsorship Guidance for the State of Vermont with input from multiple state agencies and departments. It provides guidelines for determining when it is appropriate to enter into a sponsorship agreement with a non-governmental organization and the process for forming such an agreement.
Contracting Policy
It is the responsibility of the Chief Marketing Officer (CMO) to ensure consistency and efficiency in the use of state funds for marketing and promotional activities conducted by state agencies. More specifically, marketing and promotional funds allocated within agency budgets will be retained by state agencies, however, the expenditure of these funds must first be approved by the CMO.
Promotional Item (Giveaways) Use
In an effort to maximize the value of limited resources, the Chief Marketing Officer (CMO) has developed guidance for the use of promotional items for marketing purposes. It is important that departments and programs carefully evaluate how branded gifts are used in their marketing mix.
State of Vermont Websites
State web policies and standards exist to ensure accessibility, clear and consistent identity, and efficient and appropriate use of state resources.
